Use of Social Media in Knowledge Management


“Knowledge is power. Information is liberating. Education is the premis of progress, in every society, in every family” – Kofi Annan

Knowledge is the rock on which the businesses build capital and way to innovation. Companies are focusing on ways of knowledge capturing, nurturing and sharing.

Blogging, Facebook and Twitter has now emerged as the latest medium for supporting the online information.  These are mostly used by the students for knowledge capturing and knowledge sharing. It is used as a knowledge management tool.

In the year 2010, Kaplan and Haenlein, defined social media as a group of internet based applications that help in building the ideological and technological foundations of web and allow the creation and exchange of user generated content.

In recent times blogging has gained popularity in disseminating knowledge and information.  It is one of the most advance platforms of exchanging information than emails and forums. The bloggers (writers of the blogs) add to the knowledge for research projects, case studies, product knowledge, sharing of industry experience and also contribute with valuable insights on specific subjects. Several researchers are working in this area and are trying to prove the importance of social media in knowledge management.

It has been identified by the leaders of the industry that engagement is the best way to derive value from the vast knowledge exchanged in social media and controlling social media with traditionally used knowledge management tools and techniques will not be helpful and hence are emphasizing more on the usage of social media as the succession tool in the area of Knowledge Management.

–  By Jasmine Jha


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